Beamly defines creative as insight-backed content designed to elicit the desired action from a consumer. The purpose of our content is to affect positive decisioning at each and every consumer touchpoint. By understanding people, the platforms they’re on and how they speak, we create content experiences that drive KPIs, ensuring budgets are more effective, all the time. It means we can fine tune your creative digital world and enhance your customer’s purchasing journey with unrivalled precision, so that they are inspired to increase their spend and purchase more frequently. A piece of content needs to go beyond informational, and provide a tangible reason for a consumer to interact with your brand.
The Brief: To get one of Germany’s biggest cosmetics brands heard in an increasingly saturated market. Beamly’s Approach: Our agile, cross-discipline team moved faster than rival brands and delighted German consumers in their beauty spaces with trend and platform-led content tailored to their interests and needs. We delivered up to 42% higher engagement, 10% lower CPV and 5% lower CpSO against benchmarks.
The Brief: To elevate organic traffic with SEO’d copy for Rimmel London’s blog. Beamly’s Approach: Editorial teamed up with SEO to fuel a significant traffic increase in just six months. By delivering first-to-market, trend-led content, link building and technical support, we raised brand visibility and helped to reduce costs on paid search.
The Brief: To launch a new coffee capsule into market and usurp the default choice of Nespresso owners. Beamly’s Approach: Through targeted audience surveying, we discovered the key factors in driving Nespresso machine owners’ choice of coffee capsules, and used these to develop a customer journey and creative strategy. Then, using geo-targeted media and a continual test and learn loop to optimise messaging, we ensured DTC sales saw double-digit growth.
Global VP, Coty Innovation
Coty Brand Ambassador
Bourjois, Global Director