We plan and activate media across paid and branded digital touchpoints to power brand results. This success is built on our audience, brand, retail and digital thought leadership. Our agile and iterative process, always informed by data in real-time, guides the development of exceptional campaigns to drive customer engagement that meets business goals. Aligning Media with Consumer Signals, Creative and Omni-Channel enshrines a consumer-centric campaign model to deliver the ideal of right message at relevant moment to individual consumer.
The Brief: To drive Coty fragrance sales with a key ecommerce partner while deepening the retailer relationship. Beamly’s Approach: We utilised first party data for retargeting and lookalike profiling on Social, Search and Programmatic, demonstrating extensive digital and consumer expertise. Success led to established trust with the retailer, and ecommerce data sharing, allowing us to further optimise the campaign and dramatically grow sales volume. This partnership extended over two years on sequential key consumer period promotions.
The Brief: To drive brand awareness for Manhattan, and excite new and existing consumers. Beamly’s Approach: Through a combination of paid and organic outreach, we drove constant brand awareness for Manhattan among both fans and non-fans. Our experts maximised cost-efficient reach, tailored reminders and ecommerce click-outs through bespoke activation strategies, raising the profile of the brand while engaging new consumers.
Head of Innovation & Ecommerce