Programmatic Manager


Beamly is a fast-growing next generation digital marketing and technology agency with a team of 160+ sitting primarily in London, Paris and New York, but with broader delivery teams across the world. Beamly was acquired by COTY Inc in October 2015, which as the 3rd largest beauty company in the world has opened up uniquely rich engagement across global brands.

Beamly's product scope comprises of 4 inter-related areas: 

Marketing Science: Using 1st to 3rd party data to discover and better predict effective content messaging, creative approaches, targeting criteria and target platforms for digital marketing campaigns

Content Foundry: Creative that enable brands to use data to make more effectiveness and more engaging campaign content, sourcing from Beamly and Beamly-accredited digital-first, mobile-first creative partners

Media Optimization: Creative that enables real-time optimization of social and programmatic digital marketing campaigns according to brand objectives

Website and eCommerce: Creative for next gen website hosting, building, dynamic user journey optimization, engagement and conversion into e-commerce and in store activation

The Role

The Programmatic Manager is responsible for campaign activation and optimisation across Coty’s Luxury brands. The role requires an obsession with always delivering agreed campaign outcomes with faultless campaign setup and go live QA in the DSP.

With the support of programmatic planning and account management teams, the Programmatic Manager will work with the Programmatic Director and other members of the growing Programmatic Activation team to deploy best in class technology and deliver gold standard programmatic campaigns across our growing brand portfolio. 

Key Responsibilities

  • Oversee performance and ensure the campaigns implementation process across all programmatic channels
  • Lead the programmatic activation team and day to day operations through consistent management processes
  • Serve as an internal subject matter expert on programmatic buying to define targeting guidelines
  • Work with planning teams and market GM’s to understand goals, provide recommendations, communicate results and insights back to Coty brands
  • Own the data reconciliation for billing and digital media tracking


  • Proactively and reactively manage stakeholder expectations to a very high standard
  • Attend internal (agency) and external (brand) meetings to represent Beamly Activation team where necessary
  • Monitor, maintain and develop process management, standards and workflow
  • Contribute to and support established best practice optimisation approaches to meet company objectives
  • Contribute to and support established best practice workflow with brand teams
  • Support and mentor junior members of the team and act as an escalation point for Account Management
  • Escalate issues in a timely manner and work with all resources available to resolve

Operational Technology 

  • Enhance the integration and deployment of new technologies and tools
  • Work in collaboration with marketing science and the reporting team to drive an higher quality of insights and get a more flawless integrated reporting solution

 Campaign Launch and Optimisation

  • Faultless Campaign Setup and Go Live QA in DSP
  • Optimisation: monitoring performance, including pulling reports, synthesising and analysing them and making changes to the DSP
  • Scheduled Optimisation Reports: commentary and insight reports for campaigns that provide enough transparency to the agency and client
  • Ad hoc Optimisation Queries: troubleshoot performance/technical issues
  • Ensure optimisation to meet agreed performance KPIs
  • Ensure brand campaign objectives are met
  • Escalation point for other members of the activation teams

Skills and Experience Requirements

  • Hands-on experience of optimising online digital campaigns within the DSP environment
  • Hands-on experience in managing and leading teams
  • Hands-on experience of digital advertising operations (managing and trafficking online digital campaigns) including technical trouble-shooting and issue resolution
  • Evidence of technical comfort and strong understanding of internet functionality
  • Deep understanding of digital media technologies and market
  • Digital experience in an agency holding company/agency/trading desk/network
  • Ability to work independently with limited input once objectives have been set
  • Proven track record in establishing high levels of customer satisfaction
  • Analytical experience - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
  • Best practice adoption in a process driven environment
  • Technical proficiency with MS Excel, Word and PowerPoint
  • 4+ years related experience