Principal Software Engineer - Consumer Experiences


Beamly is a fast-growing next generation digital marketing and technology agency with gross revenues of $120m+ and a team of 160+ sitting primarily in London and New York but with broader delivery teams right across the world. 

Beamly’s product team of 70+ product managers, engineers, designers and data scientists sit entirely in our Covent Garden, London offices. Beamly was acquired by COTY Inc in October 2015, which as the 3rd largest beauty company in the world has opened up uniquely rich engagement across global brands including Calvin Klein, Gucci, Burberry, Rimmel, Max Factor, Covergirl, Sally Hansen, Wella and Clairol. Further Beamly has a growing client base outside of COTY and outside of beauty.

About the role

As a Principal Software Engineer at Beamly, you’ll be leading the delivery of a diverse range of consumer experiences.  The vision for our consumer experiences is to leverage the latest online technologies, to deliver game-changing responsive experiences in collaboration with designers, UX experts and QA.

Our purpose is to improve consumer experience and to enhance communications activity performance, whilst also mitigating risk (such as the GDPR), to drive product innovation and achieve operational excellence.  You’ll drive best in class development processes and ceremonies to ensure the highest standards of delivery.

Your expertise and judgement must ensure that we make the right product decisions to reflect scalability needs, balance latest innovations with development speed and system stability.  At all times considering budget and optimisation of existing assets.

As a Principal, you will also lead the Web Engineering ‘Chapter’ within Beamly.  We seek individual excellence within collaborative teams.     

What you'll do

Domain Expertise

  • Proactively scans the marketplace for Consumer Experience innovations encompassing User Experience, Design and QA to deliver best in class applications.
  • Works seamlessly in Tribe / Squad:
    • Bringing in-depth knowledge of browsers cross desktop and mobile devices
    • Depth of experience in a continuous delivery environment
    • Plus, a keen eye for visual details that results in standout new websites
  • Deploying cutting edge techniques / skills across:
    • Javascript, React, SASS, plus CS and JS techniques for responsive layout and animation
    • Building and maintaining Node.js + Express services to unleash dynamic site content on our web platform(s)
  • Intuitive understanding and use of modular approaches that balance speed of delivery across multiple sites that rely on the same technologies.
  • Productionises the development and deployment of best in class applications, from POC to replicable, scalable and scalable architecture.
  • Proactively leads work with the wider engineering team to find opportunities for improvement and to deliver solutions
  • Supports the development of new processes and ways of working to ensure continuous improvement and innovation
  • Delivers continuous service improvement through interfacing across the service management team
  • Enhances delivery by supporting internal teams and external service providers to understand and drive full utilization of the platform


  • Demonstrates initiative proactively suggesting ways to further improve consumer experience platforms and capability within context of broader infrastructure and capability suite
  • Envisions and embeds outstanding web development deployment and operational standards
  • Be recognised as a domain leader in definition and design to inspire confidence and credibility amongst your squad and tribe peers of the Web Engineering delivery
  • An innately strategic player who effortlessly balances short, mid and long-term priorities
  • Has exceptional judgement and decision-making rigour and role models this to others
  • Talent magnet who sets a high bar in establishing recruitment excellence and owning capability development across the tribes
  • Is avid, curious and thirsty for external inputs and knowledge; shares this widely to build an organisation-wide learning culture
  • Coaches organization-wide to catalyze the smart usage of web driven systems to exceed Beamly’s targets
  • Proactively brings forward innovation ideas to your guild, sharing knowledge and experience
  • Seeks opportunity to own key components of project delivery
  • Inspires a sense of team and collaboration
  • Contributes to exceptional recruitment and development processes
  • Leads by example through living the Beamly values


  • Always shoots for the moon for self and tribe across all deliverables
  • Is a relentless solution-finder in the face of complex, challenging situations and inspires fellow tribe members with resilient, can-do attitude
  • Passionate about systems engineering and delivering top quality maintainable systems
  • Pushes for data driven decision-making and endlessly strives for enhancement of systems and processes to make this possible
  • Sets clear and measurable objectives with stretch outcomes


  • Is a positive cultural beacon for the entire Guild
  • Embeds seamless ways of working by introducing simplified structure and organizational efficiency across the guild (for example, through establishing clear on-call rota)
  • Always demands quality output generation from guild
  • Owns personal development of the guild members through powerful coaching and mentoring interventions

What’s it like to work at Beamly?

Working at Beamly means joining a world-class team working on exciting challenges. Fortnightly we have ‘Scoff & Share’ lunches where we share knowledge across teams, and the whole company gathers together for Friday ‘Show and Tell’ with drinks. We also set time aside for continuous improvement and take the professional development of our team members seriously.

We enjoy a dynamic working environment in Covent Garden – very well-connected and surrounded by loads of shops, bars and restaurants. Team members have also organised a lunchtime pool league, weekly football game, visiting manicure service, and deals on local gym classes.

As a Beamly employee, you'll also benefit from...

  • a high spec MacBook Pro with a choice of peripherals
  • private medical insurance (taxable)
  • life assurance (4 x base salary)
  • 25 days’ holiday per annum
  • Extra day's holiday on your birthday
  • childcare vouchers
  • flexible office hours

What is the hiring process?

We believe that diverse teams build better products and strive to offer equal opportunity to all applicants. If your application is successful you will move through three short phases:

  1. We'll check your CV meets the requirements for the role, which are detailed above.
  2. We'll arrange a 45-minute phone interview with you to talk about you and the role and gauge the relevance of your experience.
  3. We'll invite you to our office to meet our team 

Unfortunately, only applicants who have the right to work in the UK will be considered. Visa sponsorship is not available at this time.

Recruiters: Unsolicited applications submitted by recruitment agents will not be considered.